Top 9 Hawaii Swimwear Brands of 2025

Hawaii is all about the sun, the salt water, the beach, and of course, the swimwear. So, swimwear in Hawaii isn’t just for wearing to the beach; it’s for the everyday lifestyle. Over 80% of Hawaii locals and even the visitors go swimming, surfing, sunbathing, and beach walking in their swimsuits. And that’s how you know you can trust the local Hawaii swimwear brands, cos they know exactly what works.

And the truth is that once you see a Hawaiian swimwear, you’re likely to just think “This is Hawaiian”, cos of the way it looks. Most of them have floral patterns, earth tones, and practicality mixed with the design. If this is the kind of swimwear you love, then here are the 9 best Hawaii swimwear brands you should consider buying your swimsuits from.

Top 9 Best Hawaii Swimwear Brands of 2025

1. Lexbreezy Hawai'i

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There are swimsuits, are then there are swimsuits made by Lexbreezy Hawai'i. These swimsuits are designed with a mix of aloha, history, culture, and modern design. Wearing swimsuits from this Hawaii brand takes you straight to Hawaii and makes you part of a movement that celebrates women all over the world.

Lexbreezy Hawai'i designs swimsuits that are stylish, confident, bold, and rooted in the island tradition. These swimwears won’t just make you look good on the beach, they will make you different from every other person, cos the difference is you’re showing up in something that truly means something.

2. Aokai

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This Hawaii swimwear brand feels more like the personal story of two sisters, Tina and Sally Cohen, than just a swimwear fashion brand. Aokai swimwear reminds you of the ocean, the Hawaiian sun, surfing, and everything in between.

Their swimsuits are designed in Hawaii and made in California, but this doesn’t take away their unique beach vibes; instead, it helps blend their island soul with the best quality you can find. You don’t need to try too hard, cos once you wear this swimsuit, you just need to let the ocean do its thing, whether you’re surfing, swimming, or just relaxing.

3. Lei Kinis

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You know how you see some swimsuits and you just know this was designed by a Hawaii swimwear brand? That’s exactly how it is when you see a Lei Kinis swimsuit. From the colourful prints and cheeky cuts, these swimsuits are designed to show the true spirit of the Hawaiian people.

They are simple, stylish, and still practical while wrapping you with pieces of the Hawaiian culture. These swimwear made by Lei Kinis are light, durable, breathable, and comfortable, so you can spend the whole day swimming, surfing, or paddling, and still have no issues. Another Hawaiian brand that offers a variety of swimwear options. So, if you want swimwear that is stylish and includes the natural beauty and culture of Hawaii, this is what you should be going for.

4. Benoa Swim

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What do you think happens when two best friends, Indie and Luna, who love the Hawaiian beaches, the ocean, and the island’s roots, decide to start their swimwear brand? Just guess. Yup, you got it. Benoa Swim is born. Now, this Hawaii swimwear brand is not just about wearing swimwear; it’s about sisterhood, freedom, and a love for the ocean.

And the truth is that every swimwear from Benoa Swim shows this. It is designed for the local girl, the everyday swimmer. So it doesn’t scream for attention in that loud way, but there’s this quiet, powerful feel when you walk and still turn heads. They design swimsuits that are sustainable, functional, and still feminine.

5. Issa de Mar

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Most bikinis you find today are perfect only for taking pictures and just strolling around the beach, but when you try to participate in fun water activities, it becomes a problem. But not Issa de Mar bikinis. The bikinis made by this Hawaii swimwear brand are specifically designed for the girls who love water adventures.

Since it was created by two surfers, Marissa Eveland and Melissa Jasniy, these swimsuits are stylish, practical, unique, and a true essence of the authentic island spirit. Of course, their swimsuits look amazing and flattering on every body type, but more than that, they are functional and practical.

6. Evamele

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This Hawaii swimwear brand designs pieces that really celebrate the ‘Ohana tradition and even has matching sets that show the natural beauty and culture of Hawaii. It is quite different from every other Hawaii swimwear brand on this list. Cos it is a slow fashion brand, they take time to produce special limited designs only for those who truly love Hawaii.

Evamele Swimwear is an eco-sustainable brand, so you can expect that their swimwears are made from eco-luxe recycled materials. And this means that it’s even more comfortable. Wearing this swimsuit is not about looking good at the beach, although that is important too, but it’s more about sharing love and aloha, and carrying a piece of Hawaii everywhere you go.

7. Acacia

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The way Acacia designs swimsuits that blend the Italian sexual vibes and the Brazilian swimwear vibes, with a mix of Hawaiian culture, needs to be studied. Founded by Naomi Acacia Newirth, this Hawaii swimwear brand is committed to designing swimsuits meant to fit and flatter women of every age.

They create swimsuits that make you feel seen, empowered, confident, and valued. You won’t look like you’re doing too much; you just look sophisticated, timeless, elegant, and feminine. This Hawaii swimwear brand is also eco-conscious and sustainable, so wearing their swimwear means you truly care about the world around you.

8. Lōli'i Swimwear

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At times, it’s not like you don’t want to wear bikinis, it’s just that the bikinis you see are designed for narrow beauty standards and not for real women like me and you. And that's where Lōli'i hopes to make a difference. They design swimwear made for the everyday woman. These swimwear celebrates our curves, looks, shape, and beauty in all its different forms.

They make us feel like we are bikini material without having to be tall, toned, or tan as we see on Instagram. That’s what truly makes them one of the best Hawaii swimwear brands on this list. Each swimsuit designed by this brand fits your body exactly as it is, giving you the confidence you need to love yourself completely.

9. Kona Kinis

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How many swimwear brands do you know that are owned by Hawaiian women for Hawaiian women? Well, apart from Kona Kinis. The whole focus of this swimwear brand is to make swimsuits that make women feel their best while also showing off Hawaii’s natural beauty.

If you’ve ever worn their swimsuit, you’ll understand what I’m talking about. It feels like you’re wrapping yourself with the beautiful and conscious aloha vibes, ready for anything the beach has for you. This Hawaiian swimwear brand is also a sustainable brand. So, very swimsuit you’ll be wearing is made from eco-friendly fabrics that won’t harm you or the planet.

Suggested Reads- Top 7 Affordable Sustainable Swimwear Brands of 2025

Conclusion

You need to have a reason before you go ahead to get swimsuits made by this Hawaii swimwear brand. Cos they are not just about looking good or stylish, they are about being connected with the island’s culture.

Each of these Hawaii swimwear brands tells the stories of Hawaii. What makes it so special? And carries the true spirit of Aloha, which is why they are also breathable, durable, and undeniably stylish. So if you deeply connect with the culture, then you need to carry a piece with you. Check any of these Hawaii swimwear brands and choose the piece that resonates best with you.