What is the Best Time to Shop for Swimwear Deals?

As much as we love wearing our swimsuits, it’s one fashion trend we can’t seem to follow and keep up with cos it is expensive. What do you mean this beautiful cherry red one-piece swimsuit is $200? Please, it's cute, but not that cute. But let me shock you, do you know you can buy that same swimsuit from even that same shop, but at a cheaper price?

And no, you’re not going to be stealing or anything; you just have to wait for the best time to shop for swimwear deals. Yup. The price of swimsuits fluctuates following the seasons, so just keep an eye out for sales, and voila, you won’t have to spend as much. In this guide, you’ll find out the secrets of swimwear shopping - the best time to shop for swimwear deals, how to find the best swimwear deals, and where to find the best swimwear deals. If you’re ready, let’s go.

Best Times to Shop For Swimwear Deals

Late Summer

At the beginning of summer, every swimsuit you want to get is expensive. But that’s okay. If you have a little bit of patience, wear your old swimsuit and wait. What are you waiting for exactly? You’re waiting for the end-of-season clearance sale, which usually takes place in late summer between August and September.

At this time, that cheeky bikini for $150 is going to be way cheaper now that it is on sale. And just like that, it is yours. Shopping for swimwear deals during this time is not about getting swimsuits that are trendy but about getting branded swimsuits at an incredible price.

Post-Holiday / Off-Season

Getting swimsuits after the holiday season, like January and February, sounds funny, but it is one of the best times to shop for swimwear deals. At this time, everyone else is shopping for coats and other fashion outfits, so nobody pays attention to the swimsuits anymore.

So during the off-season and post-holiday period, you’ll find discounts of up to 70% on high-quality swimsuits. It’s basically a steal. Buying swimwear in the off and post-holiday season may just be the best way to get that branded piece you want without going back.

Black Friday / Cyber Monday

If you can just wait till black Friday or Cyber Monday, trust me, you’ll be getting some of the best trendy swimwear deals. I know you’ve never thought like that, and during this deals period, you only go for electronics, gifts, and gadgets, but you should also check out designer swimwear brands.

These brands rarely do sales or offer discount prices, but during these times. Anything is possible. And most time, you don’t even need to leave your house; you can just scroll through online, put in your promo code, and voila, you’re ready for summer to come on full.

Mid-Season Sales  

In May or June, summer hasn’t fully started, but everyone is already getting excited for the season. During this time, most retailers usually do a mid-year flash sale or Memorial Day deals.

What this means is that you get to benefit from the midseason energy.

You’ll get flash sales, surprise affordable prices, markdowns from latest trends, and sweet Memorial Day deals. Most of these sales have a limited time offer, so you just need to be prepared for it and get it as soon as it drops. The trick to do this is to always watch your favorite store and be ready for this pre-vacation shopping spree. 

How To Find the Best Swimwear Deals?

If you know the best time of the year to shop for swimwear deals, then you’re already on the right track. But apart from seasons or holidays, there are other ways you can use to find the best swimwear deals and discounts. They are:

Shop End-of-Season Sales

If there’s anything you should take home from this guide, it should be to take advantage of the end-of-season sales and clearance. This is the best time to splurge on your vacation swimsuits. You’ll see the sales cutting down to almost half the price if not more, and before you know it, you have new swimsuits.

Look for Major Sale Events

During some major events like Labor Day Weekend, Black Friday, and Memorial Day, most stores are on discounts or promo deals. This includes swimwear brands too, especially those premium brands that hardly do sales. So, if you don’t mind, you can keep an eye out for these major days and check if your favorites are on sale.

Sign Up for Retailer Newsletters

When you open your favorite swimwear brand or even an online retail store, you’re always given the option to subscribe. My dear, subscribe. You won’t regret it. Through this subscription, you’ll receive notifications about sales, special promos, and exclusive discounts before the rest of the public. These deals don’t last long, so when you see a “Get 10% off on your first order”, grab it.  

Use Online Coupon Codes

Using online coupon codes and promotional offers is the best and cheapest way to get affordable swimwear deals. Yes, it's not as exciting as sales, but it gives you a bit of savings. So before you buy that swimsuit, check for promo codes, and who knows? You’ll just be surprised that for a swimsuit of $100, you’re paying $90 instead. So shop smart.

Compare Prices Across Retailers

If you’re used to buying swimsuits from retailers and not the brands directly, then you should always compare the prices. This way, you’ll get the best deals. You can find one swimsuit on five online retail stores with five very different prices. So compare, and choose the swimwear deal that’s best for your pocket.

Follow Brands on Social Media

In this social media era, it pays to follow your favorite swimwear brand and even turn on their notifications to stay updated. So anytime they make a post for giveaway, a flash discount, an exclusive link, or even a small clearance event, you’ll always find out. Swimwear brands love doing this on their Instagram stories or X platform, so follow them there.

Where To Shop The Best Swimwear Deals?

Now you know the best times of the year to shop for swimwear deals and how to find these deals; you need to know where to buy these swimsuits. So, here are the four spots to shop for the best swimwear deals.

Indie Brands

If you love unique swimsuits and not a mass market product, then you would love these indie swimwear brands. They’re small, so they have limited collections that are so unique you won’t find them anywhere else. Even their end-of-season and off-season discount deals are so mouthwatering. So, keep an eye out for sample sales, collaboration deals, and special promos to get swimsuits from Show Me Your Mumu, Natasha Tonic, and other indie brands.

Big Name Retailers

Sometimes, you already know the best place to shop for swimwear deals, but you never thought about it that way. Big name retailers like Amazon, Old Navy, Cupshe, Abercrombie, Aerie, and J.Crew Factory are always slashing prices all through the year, and this is what you should be looking out for. Their sales period is usually the best time to find that trendy crochet two-piece in your size for an affordable price. So don’t play, but remember to compare prices between these brands before buying. 

Online Outlets

If you love getting designer swimsuits with discounts, then you should check online outlets like Net-a-Porter and ASOS. This is wear you’ll likely find off-season swimwear from these luxury brands at affordable prices. If you time it very well, you can even get up to 50% off your purchase. Isn’t that cool? So, take note of this and check these outlets in January, February, and early Fall to get the best swimwear deals.   

Secondhand Platforms

Don’t sleep on second-hand platforms like Poshmark and Depop, cos sometimes they are the only places you can get that designer label, limited-edition style, and sometimes brand new swimsuits at the price you’re looking for. You can even see it as a sustainable, affordable, and fun way to get swimwear deals.

Conclusion

The main question this guide answers is, “What is the best time to shop for swimwear deals?” Is it during summer? After summer? Or during a major day event? There’s no one-size-fits-all answer to this question, cos navigating swimwear sales can be quite crazy. That’s why you can find enough tips and strategies in this guide.

But the truth is that just because it's cheap doesn’t always mean it's worth it. So shop safe too. Buy suits possibly from premium or indie brands that are fitting, flattering, comfortable, durable, and just your style. At the end of the day, timing is everything. So be patient. Wait for the end of summer sales, off-season markdowns, and flash sales to save big on your favorite swimsuits.